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Ask Platte
Curated answers on each of the five thought leadership types. Discover what your style means for your book.
Don't know your type? Take the free assessment →The Aggregator
Q: I'm an "Aggregator" as a Thought Leader. What should I be thinking about for my book?
A: The Aggregator curates, organizes, and contextualizes the best thinking from others. They aren't trying to invent something entirely new — they're offering clarity through curation, making them especially valuable in an era of noise and information overload.
The Apothegist
Q: I'm an "Apothegist" as a Thought Leader. What should I be thinking about for my book?
A: The Apothegist blends timeless truth with modern relevance. They are not content merely to react to current events; instead, they draw upon history, philosophy, theology, martial arts, or other "first principles" to address contemporary challenges.
The Author
Q: I'm an "Author" as a Thought Leader. What should I be thinking about for my book?
A: The Author brings original ideas into the world. They speak from direct experience and intuition, often with a bias toward perception, frameworks, and innovation. The Author is the source others quote, often as inspiring as they are insightful.
The Academic
Q: I'm an "Academic" as a Thought Leader. What should I be thinking about for my book?
A: The Academic has a deep and narrow expertise around a specific topic. They are often highly credentialed, have a formal education, and hold a reverence for data, models, and peer-reviewed proof.
The Actor
Q: I'm an "Actor" as a Thought Leader. What should I be thinking about for my book?
A: The Actor is a doer. They know what works because they've tested it in the real world, when the stakes were high and the outcome wasn't guaranteed. They've been in the trenches and have the battle scars to prove it — as well as the hard-won lessons learned along the way.
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