Platte F. Clark
Don't just move people.
Move them to act.
Story is a technology. Not a talent. I teach leaders and authors how it's built.
“One of the best-kept secrets in the highest demand.”
Speak & Write · Houston · 2026
Lionsgate premiere · The Best Christmas Pageant Ever · 2024
“One of the best-kept secrets in the highest demand.”
Speak & Write · Houston · 2026
“Platte really nailed it, which is no small feat ’cause I handed him a bit of chaos.”
Stupider People Have Done It launch · Park City · 2026
“Platte really nailed it, which is no small feat ’cause I handed him a bit of chaos.”
Stupider People Have Done It launch · Park City · 2026
“If you’re looking to write a book, call Platte. He’ll show you how to elevate it that much more.”
The Mind Strength Playbook · Author Unknown Podcast
“If you’re looking to write a book, call Platte. He’ll show you how to elevate it that much more.”
The Mind Strength Playbook · Author Unknown Podcast
30+
Books written or shaped
5
National bestsellers
250K+
Novels sold, Simon & Schuster
$40M
U.S. box office, Lionsgate, 2024
About
I failed creative writing in high school.
I went on to co-write Lionsgate's biggest U.S. release of 2024, sell more than 250,000 novels for Simon & Schuster, and write or shape more than thirty books for CEOs, founders, and champions, five of them national bestsellers.
I didn't get more talented. I learned how stories are built. Now I teach others what three careers taught me: how to build a story that not only informs and moves people, but spurs them to act.
The Conviction Engine™
A story fails at one stage,
not everywhere.
Every story that moves someone to act runs the same six stages. When a story falls flat, one of them has stalled. Find the stage and you can fix the story.
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01 · Facts
The right evidence, and no more than the story needs.
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02 · Flow
The order and timing that make each point land.
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03 · Meaning
Where information starts to matter: character, conflict, change, and stakes.
- Character
- Conflict
- Change
- Stakes
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04 · Emotion
Meaning, felt. The listener finds themselves in the story.
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05 · Drive
The belief that they can act, that it will work, and that it will matter.
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06 · Action
The only destination.
For Leaders
Speaking and Training
Most workplace stories inform. Some even move people. Few change what anyone does next. I teach leaders why, and how to fix it.
- Recent stages
- Skillsoft Leadercamp 2026 · 4,000+ leaders registered, worldwide
- Speak & Write with Lisa Nichols · Houston, 2026
Workshop
The Art of Storytelling
Your team rebuilds a story it needs people to act on, using the four elements of meaning: character, conflict, change, and stakes.
Keynote
The Conviction Engine
The six stages every story that moves people runs on, where a story stalls, and what a leader does about it. Drawn from a Lionsgate film and thirty books for leaders.
Private coaching
One high-stakes story
One-on-one work on a single story your people have to act on: a vision, a pitch, or a change.
Free Tools
Start with a free tool.
For leaders
The Engine Diagnostic
Find out why your story isn't moving anyone. Four questions, five minutes, one story that matters to you.
Get the diagnosticFor authors
The Thought Leader Compass
The kind of expert you are, and the kind of book you should write. Twenty questions, about ten minutes.
Take the assessmentBooks & Film
On the shelf. On the screen.
Jason Stacy
Performance coach to Aryna Sabalenka
The Pressure Code, in progress with Platte
Dallas Jenkins
Director; creator of The Chosen
The Best Christmas Pageant Ever, co-written by Platte
On the Bad Unicorn trilogy
“Clark's original settings and characters are fresh and new and are filled with wildly imaginative dialogue and pithy humor.” Deseret News
Bad Unicorn
Bad Unicorn Trilogy, Book 1
“Rollicking urban fantasy.” School Library Journal
Stay in the Story
Notes on building stories that move people to act.
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The Podcast
The Author Unknown Podcast
An insider's look at the belief architecture hiding inside stories that move people.